School of Archaeology and Tourism :: The University of Jordan :: Launch of the "Roots" Student Initiative

Schools Acheivements

s

Launch of the "Roots" Student Initiative

Launch of the "Roots" Student Initiative

Initiative Vision:

The initiative aims to apply the concepts of sustainable and fair tourism, as defined globally, by organizing cultural and recreational tourism events in areas considered less fortunate and absent from the Jordanian tourism map, despite possessing important elements to become tourist destinations. What distinguishes these areas most is their heritage, authenticity, the generosity of their people, and their breathtaking nature. Through the Roots initiative, students seek to document the folk heritage, folk stories, and distinctive handicrafts to document the community's relationship with their heritage and identity, preserving their roots amidst the fast-paced life we live. This knowledge of heritage serves as a source of income for locals and a way to integrate them positively and fairly into the tourism process, while providing visitors with a genuine and unique experience.