The Department of Tourism Management at the School of Tourism and Archeology organized a lecture on February 20, 2018 in the school premise. The lecture highlighted Jordan Tourism Board (JTB) marketing strategies aiming at promoting the Jordanian tourism assets internationally and developing adventure tourism as a promising new tourism product in Jordan.
The lecture was presented by Mr. Hakim Tamimi; the director of adventure tourism unit in JTB. The main themes addressed in the lecture were; the significances of adventure tourism at national and international levels and the JTB marketing strategies designed to promote adventure tourism as a unique local product in the marketplace. The variety of adventure tourism patterns in Jordan were also reported. The lecture was moderated by the Head of Tourism Management Department Dr. Nour Al-okaily. The event was attended by the dean, staff of the school, and crowd of students.
The event reflects the ongoing collaborative activities between the Department of Tourism Management at the School of Tourism and Archeology and JTB.
